Products
The room where
placements
get decided.
Most brands pitch airlines and hotels cold and hear nothing back. Here's why: the decision isn't made by the airline. It's made by a small group of curators you've never heard of.
This guide is built from years inside those conversations — placing brands in premium cabins, boutique hotel bathrooms, and co-marketing programs worldwide. 14 chapters. Zero generalities. All intel.
The mistakes most brands make before they find this guide.
You emailed 3 airlines and heard nothing back.
Airlines don't accept pitches from brands directly. You need to reach the curator. Most founders don't know this layer exists.
You sent samples and they disappeared.
No context, no pre-alert, wrong address, no follow-up system. Chapter 09 solves this in full.
A buyer asked "are you EU compliant?" and you said "what?"
International routes require EU cosmetics registration per formula. Chapter 10 breaks down every compliance cost with dollar figures.
Your COGS don't support the price point they quoted.
Most brands price for DTC and walk into hospitality math unprepared. Chapter 03 is the fix.
You're not sure if you should go to IFSA this year.
If you don't have physical samples and a line sheet with pricing — don't. Chapter 12 tells you exactly what qualifies you to walk in.
A hotel asked you to reformulate and you said no on instinct.
Maybe you should have. Maybe you shouldn't have. Chapter 10 gives you the real cost breakdown so you can decide with numbers, not feelings.
Airlines don't buy from brands. Curators do.
There's a layer between you and the airline that almost nobody talks about. Amenity curators hold the contracts, run the RFPs, and curate the brands. When you cold-pitch an airline, you're knocking on the wrong door entirely.
The guide names every major curator, explains exactly how they work, and gives you the word-for-word outreach script to get in front of them.
Three channels. One guide. All the intel.
Here's the problem with most airline pitches: brands send a one-pager. Buyers expect a 6-part activation concept covering editorial, lounge presence, sweepstakes, IFE, a promo code strategy — and a brand fit narrative that's specific, not generic.
4 carriers — apples to apples
Three buyers per property. None of them talk to each other. The procurement team handles amenities. The F&B director controls the minibar and restaurant. The gift shop buyer runs retail. You need a different pitch for each.
Start with Faire. It's the wholesale marketplace where independent boutique retailers — including hotel gift shops — are actively placing orders right now. Get on Faire. Get your first accounts. Get sell-through data. That data makes every other pitch credible.
Here's exactly what an airline amenity pitch needs to include. Miss one element and your deck goes in the no pile. These six parts are the standard — curators expect to see all of them.
This is where most beauty brand placements fall apart. Not in the pitch — in the conversation after it. An airline buyer asks three questions: Can you do volume? Are you compliant? Are you willing to reformulate? Chapter 10 gives you the cost breakdown so you answer all three without flinching.
Don't walk into a trade show without four things: physical samples, a line sheet with pricing, a one-pager with compliance status, and the ability to answer "what's your COGS" without pausing. If you can't check all four, spend the registration budget on product development.
14 chapters. Every answer you needed before your last pitch.
I've been on both sides
of this table.
After years inside the system — placing brands in premium airline cabins, hotel rooms, and co-marketing programs across the US and internationally — I know what a winning pitch looks like from the inside. And I know what gets ignored.
Two ways to work together.
The guide gives you the map. Sometimes you need someone who's walked the territory to tell you exactly where to go.
If you're pitch-ready, the strategy session can open a warm introduction to the right amenity curator or manufacturer. Requirements: physical samples ready to ship, completed pitch materials, and a 30-min review call. This is a qualified referral — not a standard one.
One time.
Everything you need.
14 chapters. The curator model. All four US carriers. Beauty compliance cost breakdowns. The placement calendar. Word-for-word outreach scripts. A line sheet template. And the exact 6-part pitch format that gets meetings.